SEO Benefits of Facebook
Posted by Jon Carlston on June 24, 2010 in All, Social Media • No Comments »
AllFacebook.com posted an interesting article about a seldom talked about benefit to companies that take advantage of Facebook’s Open Graph on their corporate website. The pages that have the “like” plugin installed can be made to show up in Facebook Search. This creates links from Facebook search results back to the company website.
Data Doctors, an Arizona-based franchisor is already taking advantage of the Open Graph opportunities. Each page on their corporate website has the “like button” plugin. Those pages also show up in the Facebook search results.
Like Button on a content page
DataDoctors.com content page in Facebook Search results
Using combined analytics reports from Facebook Insights and Google Analytics we’ll be tracking the effectiveness of these SEO efforts.
http://www.allfacebook.com/2010/06/facebook-tests-show-seo-may-be-possible-with-open-graph/