Monthly Archives: June 2010

A Franchisor’s Facebook Overhaul

Follow I’m often asked what franchise companies are doing to successfully leverage social media. Where is the ROI? Can it be measured? Can we generate franchise leads with social media? How do we execute a strategy to drive business to our franchisees using social media? There are thousands of “Social …
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What kind of feedback do you get from your candidates?

Follow Do you collect unfiltered feedback directly from every candidate on how they feel about the opportunity through out the franchise awarding process? If answering honestly, most franchisors would have to say no. We built this right in to our tool, and we’re quickly learning that it is quite possibly …
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The Facebook Like Button

Follow Last month, Facebook introduced the new “Like” button and made it far easier for brands and consumers to connect on the web. Creative franchise marketers have already taken advantage of the new Facebook “Like” button to offer promotions, special offers and discounts to consumers who are interested in their …
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SEO Benefits of Facebook

Follow AllFacebook.com posted an interesting article about a seldom talked about benefit to companies that take advantage of Facebook’s Open Graph on their corporate website. The pages that have the “like” plugin installed can be made to show up in Facebook Search. This creates links from Facebook search results back …
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Brief video explaining Facebook Social Plugins

Follow Facebook posted a great little video (under 2 minutes) that explains the benefit of adding the social plugins to your website. This is something we’re helping franchisors and suppliers implement to further enhance their conversion funnel.

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