How does your social media marketing stack up with other franchisors – are you ahead of the pack or behind?
There’s one way to find out: Steve Olson recently shared his latest mystery shopping results at the Franchise Update Leadership and Development Conference. This year Process Peak had the honor of conducting the first-ever social media research for this event. As expected, we found that most franchisors are under-utilizing the major social channels, from both a consumer marketing and franchise development perspective.
For instance, of franchisors who have Facebook pages, only 46% mention that they have franchise opportunities, and only 16% provide a request form to enable franchisee candidates to take action. Use of LinkedIn wasn’t much better. 59% of franchisors have never updated their profile, and only 26% have a LinkedIn Group for recruiting franchisees. That’s a lot of lost opportunities!
The benchmark data covered many aspects and we would be happy to share it with you and help you determine how you benchmark against the industry and uncover areas where you can improve.
Complete the form to receive the report and learn how your social recruiting efforts stack up