Monthly Archives: August 2013

Massive growth in mobile traffic impacts franchising

Follow Facebook reported this week that 78% of its traffic comes from mobile devices, and according to a study from BrightEdge, mobile traffic grew 125% from the first half of 2012 to the first half of 2013, while desktop traffic grew by 12%. What does this mean for your brand? …
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Your online reviews are a marketing vehicle. Are they good?

Follow How do you approach marketing when anyone interested in your product already knows everything about it? Most people – 57% of Americans now – are carrying the world’s accumulated knowledge around in their pocket.  Smart phones give them immediate access to real reviews from people just like themselves, and …
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