Monthly Archives: November 2013

Are seniors part of your franchise development strategy? Here’s how to reach them

Follow Think about your best franchisees. Are some of them people who have had time to accumulate life experience and capital – both intellectual and financial? It’s no secret that seniors make excellent franchisees. They often have what it takes to succeed, including: Realistic expectations A solid work ethic The …
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Google+ is a must for franchise recruiting and local marketing – here’s how to set it up

Google+ enhanced apps and mobile sites are used on 92% of smartphones in the U.S., according to Wikipedia.

So if your business is not on Google+, does it really exist? Or more to the point: As a franchisor with multiple outlets, what’s the best way to establish and maintain your Google+ presence on the mobile web?
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We asked 150 brands about their franchise marketing strategies: Here’s what they told us

Follow Engagement of your prospects and customers — and your candidates — is a moving target today, raising many ongoing questions for brand managers and franchise developers: How do consumers engage with the companies they do business with? Where do those customer interactions happen, and how does your brand show …
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How They Did It: Streamlined Recruiting and Onboarding for Faster Franchise System Growth

How They Did It is a series of success stories about Process Peak clients. Many franchises talk about delivering a brand experience. Bottle & Bottega really delivers an experience that’s attractive and fun: It’s half artistic adventure and half cocktail party; an interactive painting and wine event for public, private and corporate guests at franchised locations across the country.
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How to leverage LinkedIn for franchise recruiting

Follow In the real world, as well as on the leading social media channels, each of your franchises stands alone in its own neighborhood or town, and that’s how it has to be: Each outlet has a branded presence that speaks to its locale, while, ideally, you keep an eye …
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