Monthly Archives: December 2013

Is your franchise website taking all the credit?

Follow How and where do your candidates initiate the discovery process about your franchise opportunity? Our data shows that for any given brand, candidates inquire at the company website 50% or more of the time. Knowing that there are significant dollars being spent to drive traffic to the franchise site, …
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Customer service as marketing: four key traits for your team

Follow When you think of someone in customer service, you probably picture the usual stock image of the person in a cubicle with a headset on, sitting in a room filled other people in cubicles with headsets, all reading from the same script of challenges and resolutions to those challenges. …
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