Monthly Archives: February 2014

Franchise development – where do you focus?

Follow Franchisors face a lot of uncertainty today. Competition has grown even more fierce since 2008. Technology has changed how we market to our candidates and prospects (the confluence of social, local and mobile) and that’s only going to continue to accelerate. Meanwhile, you’re feeling the pressure to hit your …
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Where are the leaks in your franchise sales funnel?

Follow Some people say the image of the sales funnel is no longer useful. They might be visualizing it in a collapsed and over-generalized way, basically like this: Generate leads Qualifying leads Sell franchises And the process is that simple, once you boil it down. But there’s much more to …
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How They Did It: Bring Your Franchise Brand to Life

Follow The health supplements industry is a fiercely competitive arena, and that’s how Nutrition Zone CEO Joe Eckstrom likes it. With 20 years of retail experience behind him and a reputation for putting customers first, Eckstrom and Nutrition Zone were ready for a fresh new look that would put the …
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