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Facebook Like Plugin on Data Doctors website

Last month, Facebook introduced the new “Like” button and made it far easier for brands and consumers to connect on the web. Creative franchise marketers have already taken advantage of the new Facebook “Like” button to offer promotions, special offers and discounts to consumers who are interested in their brand.

Previously, the Facebook “Like” functionality only existed on the Facebook network. With the new “Like” button, users can choose to “Like” brands, products, services and content while visiting third-party websites. The user profile is then connected to the Brand’s Facebook page.

Why does this matter to franchisors? This new functionality allows the Brand an easier way to capture leads on their company website. Rather than expecting visitors to enter their contact info on a lead form, franchisors can offer the additional option to just click “Like.”

Data Doctors, an Arizona-based franchisor has already successfully adopted this new functionality using one of the Facebook social plugins. When browsing their company website, a user can choose to “Like” any article or page. When doing so, their profile is updated as well as the News Feed of any of the user’s friends that they regularly communicate with.

For example, I “Liked” the Data Doctors Business Services page which then updated my Facebook profile and was potentially seen on the News Feed of my 387 Friends. I am also now connected to the Data Doctors Facebook page, allowing them to regularly update my News Feed or even directly message me through the Send Update function.

Those that have shied away from Social Media citing lack of ROI, now have an easy starting point that will deliver tangible and measurable results.