Process Peak | Communicate. Collaborate. Grow.

Do you collect unfiltered feedback directly from every candidate on how they feel about the opportunity through out the franchise awarding process? If answering honestly, most franchisors would have to say no. We built this right in to our tool, and we’re quickly learning that it is quite possibly the biggest value we provide to our clients.

Here’s a sampling of recent candidate feedback from one of our clients:

“I would like to see how the franchisees are doing in the downturn.”

“I need to learn more, particularly if I can generate enough net income for myself. That will be the determining factor whether I choose this franchise over others.”

“Need to understand territory details to assess viability of financial model.”

“I live in an area of the country that has high unemployment. This condition is a concern for me starting this business because the pool of potential customers my not be large enough for this business to succeed.”

“I am trying to determine how much I would have to sell to make the money I would like and how likely that my territory will provide that opportunity. I am not afraid of the effort, but I need to find ways to feel that, with the demographics of my territory, I can reach my goals.”

Imagine if all of your franchise licensing execs had this kind of unfiltered feedback prior to calls with their candidates. What would your conversion rate look like then?

Want to know what else you can do to improve your process? Call our office or complete a request form. We love having those conversations!