Author Archives: Jon Carlston

Process Peak joins FranConnect and Serent Capital

Follow We are excited to announce that Process Peak will be joining with FranConnect and Serent Capital to create a partnership that will enable us to continue to expand and strengthen the value we are delivering to customers through industry-leading innovative software and services. Serent Capital invests in growing, profitable …
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Highlights of GIFA 2014

Follow For the second consecutive year, I had the pleasure of representing the Process Peak team at the GIFA Summit, held last week at Google Headquarters in Mountain View, California. Experts from Google and the franchise industry shared insights on new developments that will affect all of us in franchise …
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What are the latest innovations in Franchise Development and Marketing?

Follow Franchising is a non-stop business. Many of us are so deep in day-to-day meetings and calls that we sometimes miss industry developments that could have a major impact on our business. That’s why I so look forward to FranTech every year. I see it as one of the most …
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Where are the leaks in your franchise sales funnel?

Follow Some people say the image of the sales funnel is no longer useful. They might be visualizing it in a collapsed and over-generalized way, basically like this: Generate leads Qualifying leads Sell franchises And the process is that simple, once you boil it down. But there’s much more to …
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We asked 150 brands about their franchise marketing strategies: Here’s what they told us

Follow Engagement of your prospects and customers — and your candidates — is a moving target today, raising many ongoing questions for brand managers and franchise developers: How do consumers engage with the companies they do business with? Where do those customer interactions happen, and how does your brand show …
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