Author Archives: Jon Carlston

You Only Get One Chance to Convert a First Impression

First impressions are critical – so what happens when prospects find you online? Find out how you compare with the rest of the industry, with our FREE Top of Funnel conversion report
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Love, Hope, and Nearly 30,000 New Fans

We hold this truth to be self-evident: Everyone loves free pizza! Leveraging that undeniable fact, Hungry Howie’s added almost 30,000 new fans in October through the ‘Love, Hope, and Pizza’ campaign they ran with DBA Worldwide and Process Peak.
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The Facebook Proposition for Franchisors: Can Zors Commit $10K Per Month?

There’s a lot of buzz right now around Facebook’s changes to the individual profile, but more monumental for business are recent developments with Facebook Pages.
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How Does Your Social Marketing Match Up With the Rest of the Franchise Industry?

There’s one way to find out: Steve Olson recently shared his latest mystery shopping results at the Franchise Update Leadership and Development Conference. This year Process Peak had the honor of conducting the first-ever social media research for this event.
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What EdgeRank means to you

Think fan count is where it’s at? That’s so mid-2011. Winning in social media is about fan engagement, and extending your reach. Let the Process Peak elves show you how well you’re doing, and make specific recommendations that will help you grow your fan engagement in 2012.
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