Author Archives: Tom Stacey

How to generate $1.2 billion in franchise development

That’s enough to give $3.83 to every person in the U.S.; build the Dallas Cowboys’ Stadium; or pay a lot of superstar athletes…
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Your reviews are more important than your ads.

Follow Have you ever done a smartphone search that doesn’t quite close the deal? You know, you’re shopping for a donut or a diamond, but when you see that one-star rating, what do you do? You make a mental note and keep looking. That’s what your customers do too. Life’s …
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Award-winning franchise development, the Sport Clips way

Follow Headquartered in Georgetown, Texas, Sport Clips Haircuts was established in 1993 by founder and CEO Gordon Logan, and now has more than 1,100 franchises nationwide. Specializing in haircuts for men and boys, the sports-themed franchise is ranked by Entrepreneur Magazine as one of the top 30 Fastest-Growing Franchises, and …
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How They Did It: Bring Your Franchise Brand to Life

Follow The health supplements industry is a fiercely competitive arena, and that’s how Nutrition Zone CEO Joe Eckstrom likes it. With 20 years of retail experience behind him and a reputation for putting customers first, Eckstrom and Nutrition Zone were ready for a fresh new look that would put the …
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How They Did It: Wild Birds Unlimited generates 20% increase in franchise sales

Follow Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 280 locations throughout the United States and Canada. The Challenge Any successful brand update must be presented in such a way that candidates fully understand the value of owning …
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