Give your email campaigns a Face(book) lift
Posted by Jon Carlston on July 12, 2010 in All, Social Media • No Comments »
When working with Social Media tools, our focus is always on enhancing or facilitating a conversion funnel in a scalable and measurable manner. The Facebook LIKE button is one of the easiest conversion actions a potential customer or client can perform. Clicking the “thumbs up” image is far less burdensome than filling out a form or picking up the phone.
In my recent blog postings I’ve covered several ways that our clients are using the LIKE button and other Facebook Social Plugins to drive conversions. Those opportunities just expanded thanks to my favorite email tool, MailChimp.
The typical measurable conversions from an email campaign are opens, forwards, clicks, and often in our case registrations for a webinar. Forwards and registrations are always the lowest % because they require the highest commitment or comfort level of the recipient. If the webinar is on a date that doesn’t work for the recipient, or if they aren’t interested in learning more about the subject matter, they are not likely going to click a link or register. They could however click that they LIKE the webinar, and as a result share that fact with their friends list.
Your next email campaign should include a LIKE button. It provides an easy conversion option for your audience, and importantly adds another level of measurement to your marketing efforts.





