Even Process Peak needs a break from headquarters! Last month, the team defied the desert heat and trooped out to Palm Springs for the weekend for some team-building shenanigans. We overcame dehydration from the night before the blazing sun along the way to finding a little oasis to sate our thirsty souls!
The following brands surpassed significant milestones in franchise awarding utilizing our Pipeline Catalyst solution.
Since launching on Pipeline Catalyst…..
Wild Birds Unlimited, overseen by Paul Pickett, has awarded 51 new franchisees
Weed Man Lawn Care, overseen by Roman Skrypuch, has awarded 52 new franchisees
Signal 88 Security, overseen by Josh Minturn, has awarded 53 new franchisees
Home Care Assistance, overseen Jack Johnson, has awarded 54 new franchisees
Christian Brothers, overseen by Josh Wall, has awarded 76 new franchisees
We added more members to our Century Club! Congratulations to the following for breaking 100 Deals:
Visiting Angels Living Assistance and Jerry Capaccio, Director of Franchise Development
Planet Fitness and Candace Couture, Director of Franchise Sales
Valcor and David Sussman, Chief Executive Officer
Happy Anniversary to the following:
Congratulations to Joe Esposito and the AlignLife team
Congratulations to Alex Voskoboinik and the Tasty Image Team
Congratulations to David Lewis and the Express Employment Professionals Canadian Team
Congratulations to Mari Sokolowski and the Pinots Palette Team
Congratulations to Mary Jane Riva and the Pizza Factory Team
Congratulations to Paul Lyons and the Beef Jerky Outlet Team
To the hundreds of our other clients who have already achieved these milestones and celebrated anniversaries in the past, our apologies as this is a new initiative and just reflects August 2014. We will catch up with you soon, so stay tuned for September and thank you all for your relationship and support!
Tim Johnson, Jon Carlston and Jamie Martin took the #icebucketchallenge yesterday out in front of the Process Peak Office! Check out their reactions when dumping ice water over their heads to support a good cause! We aren’t used to the “cold” in our Southern California office!
For the second consecutive year, I had the pleasure of representing the Process Peak team at the GIFA Summit, held last week at Google Headquarters in Mountain View, California.
Experts from Google and the franchise industry shared insights on new developments that will affect all of us in franchise development and marketing. This event was much bigger than last year’s first-ever Summit, and it seemed like many more franchisors were in attendance.
Some of the top takeaways included:
- Work is continuing on the Google bulk-upload tool, which allows franchises to manage multiple-location listings on Google. (I’m under NDA so I can’t get specific but you will be pleased with the new features.)
- We heard from a representative from Google[x], a division that works on super-innovative “moonshot” initiatives and learned about Project Loon, the project to deliver Internet access via balloon.
- Google’s brand strategy team talked about YouTube, and how brands can create their own videos without blowing the budget; and how to encourage your customers to create that content that supports your brand
Google executives emphasized that they are working to empower select partners within the franchise industry, like Process Peak, so that we can provide franchisors with the best service and marketing guidance – as Google does not have the bandwidth to do that directly.
Process Peak client Massage Envy was represented by Susan Boresow, CMO, and Christopher Stipp, Director of Online Marketing. They shared their best practices for digital marketing in a franchise system, demonstrating the right way to provide top-down support and guidance to franchisees.
With the pace of change in marketing, it was incredibly valuable to hear from one of the organizations driving much of that change in our industry, and I appreciate being invited by Google again this year. Drop me a line if you have any specific questions about GIFA – I’d be happy to share.