Would $250 Million Worth of Recruiting Benchmarking Data Interest You?
First impressions are critical – so what happens when prospects find you online? Find out how you compare with the rest of the industry, with our FREE Top of Funnel conversion report and recommendations. We’ll show you how to manage those first impressions to grow your sales as well as share the lead sources responsible for generating over 1500 franchise sales in 2011.
How Well Do You Convert Compared to the Rest of the Franchise Industry? – are you ahead of the pack or behind?
You can collect a lot of intelligence with an enterprise CRM system.
Imagine the qualitative and quantitative data sets you can extract when that platform spans more than 100 franchise brands. And when that data was responsible for generating well over 1,500 franchise sales, it can get pretty interesting and quite useful.
When you can sort that data by investment level, then you really have something. We have gathered that data, and would welcome the opportunity to share it with you.
Understanding how you rank in inquiry-to-lead conversion and lead-to-deal conversion can empower you to zero in on the areas where you fall short, and make the adjustments that vault your franchise to the next level of sales success.
Imagine making decisions based on best practices and real data vs. your gut. No surveys. No emotions. Just real data.
Complete the form below to request your free top of funnel analysis and we will share how you compare to over 100 franchise brands responsible for generating 1500 sales in the last 18 months.
How does your social media marketing stack up with other franchisors – are you ahead of the pack or behind?
There’s one way to find out: Steve Olson recently shared his latest mystery shopping results at the Franchise Update Leadership and Development Conference. This year Process Peak had the honor of conducting the first-ever social media research for this event. As expected, we found that most franchisors are under-utilizing the major social channels, from both a consumer marketing and franchise development perspective.
For instance, of franchisors who have Facebook pages, only 46% mention that they have franchise opportunities, and only 16% provide a request form to enable franchisee candidates to take action. Use of LinkedIn wasn’t much better. 59% of franchisors have never updated their profile, and only 26% have a LinkedIn Group for recruiting franchisees. That’s a lot of lost opportunities!
The benchmark data covered many aspects and we would be happy to share it with you and help you determine how you benchmark against the industry and uncover areas where you can improve.
Complete the form to receive the report and learn how your social recruiting efforts stack up
We are very honored to play a strategic role in the franchise development efforts of PostNet Print, Copy and Ship Centers and wish them a very well deserved congratualtions on achieving the 800 unit milestone.
Click here to learn how we help with PostNet’s franchise development.
As we approach the 100 client mark on our Franchise Development platform, we’d like to thank and officially welcome those that have recently come on board.
What do they have that you don’t? Not just a lead management system, but a world-class Awarding Solution. Click to see for yourself…
Mark Franklin of Process Peak moderates a franchise sales discussion with Brian Spindel, President of PostNet and Jeff Mulllin, Director of Franchise Sales for Postnet. Segment 1 covers adapting to the changing economy, visitor to lead conversion, and lead to application conversion.
Part 2 covers moving candidates through the decision-making process and keeping them engaged throughout.
Part 3 covers Key Performance Indicators (KPIs), Sales Forecasting, and Monthly Reporting.
Do you collect unfiltered feedback directly from every candidate on how they feel about the opportunity through out the franchise awarding process? If answering honestly, most franchisors would have to say no. We built this right in to our tool, and we’re quickly learning that it is quite possibly the biggest value we provide to our clients.
Here’s a sampling of recent candidate feedback from one of our clients:
“I would like to see how the franchisees are doing in the downturn.”
“I need to learn more, particularly if I can generate enough net income for myself. That will be the determining factor whether I choose this franchise over others.”
“Need to understand territory details to assess viability of financial model.”
“I live in an area of the country that has high unemployment. This condition is a concern for me starting this business because the pool of potential customers my not be large enough for this business to succeed.”
“I am trying to determine how much I would have to sell to make the money I would like and how likely that my territory will provide that opportunity. I am not afraid of the effort, but I need to find ways to feel that, with the demographics of my territory, I can reach my goals.”
Imagine if all of your franchise licensing execs had this kind of unfiltered feedback prior to calls with their candidates. What would your conversion rate look like then?
Want to know what else you can do to improve your process? Call our office or complete a request form. We love having those conversations!
