Category Archives: Social Media

Did Your Google Rank Tank?

Follow As I’m sure most up-to-date marketers are aware, Google’s pigeon flew the coop recently. (To those of you living under a rock and blissfully ignorant about Pigeon, here you go: http://bit.ly/1shFfeb) Long story short, Google picks and chooses which listings show up at the top based on a complex …
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Facebook Is Taking Your Fans Away

Follow The social media giant just recently updated their terms and conditions, and quietly announced that they are no longer allowing fan-gating apps to be created, and any existing fan-gating apps will cease working, starting November 5th.  So what does that mean? Unless you’re a developer (or on your game in marketing) …
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Your reviews are more important than your ads.

Follow Have you ever done a smartphone search that doesn’t quite close the deal? You know, you’re shopping for a donut or a diamond, but when you see that one-star rating, what do you do? You make a mental note and keep looking. That’s what your customers do too. Life’s …
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Google+ is a must for franchise recruiting and local marketing – here’s how to set it up

Google+ enhanced apps and mobile sites are used on 92% of smartphones in the U.S., according to Wikipedia.

So if your business is not on Google+, does it really exist? Or more to the point: As a franchisor with multiple outlets, what’s the best way to establish and maintain your Google+ presence on the mobile web?
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Is your brand ready for SoLoMo?

Follow The convergence of social, local and mobile (SoLoMo) is here, and it has a real impact on franchise brands. How do we know? Because we asked! On behalf of Franchise Update Media Group, we recently surveyed more than 150 brands for the 2013 SoLoMo Brand Presence Study unveiled at …
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