HOW TRANSPARENT IS YOUR BRAND?
There’s no hiding anymore. Customers are amplifying their opinions, on everything from your marketing to your products and customer service. Your customers, in fact, are your new sales team — and they are certainly not under your control. You can influence them, however, if you can win their attention, and they recognize you as relevant and trustworthy.
How do you present your brand in this environment? The first key is that you must be present where your prospects and customers are, and continuously take steps to further your engagement with them. Beyond that first step, there’s a broad spectrum of engagement in social media.
Where do you rank?
Every organization has its own unique needs, depending on your sales goals, your place within your industry and many other factors. To help you identify your social media strengths, weakness and opportunities, we’ve put together the assessment below.
Complete this assessment to learn how your social media engagement program compares to the leaders in franchising: